I'm Rukhsar
based in Atlanta, but willing to explore more cities!
A designer
turning complex innovations
into effortless experiences.
I'm Rukhsar
based in Atlanta, but willing to explore more cities!
A designer
turning complex innovations
into effortless experiences.
I'm Rukhsar
based in Atlanta, but willing to explore more cities!
A designer
turning complex innovations
into effortless experiences.
I'm Rukhsar
based in Atlanta, but willing to explore more cities!
A designer
turning complex innovations
into effortless experiences.
Featured work
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Porsche EV Experience
Research Strategy
Cross-Functional
UX Leadership
Leading 7 designers through EV cockpit experience design with user research and cross-functional collaboration.
Mayor's Grocery Store
Cross-Disciplinary Team
UX/UI
Reserach Strategy
Revitalizing the historic Olympia Building into a modern grocery hub for Atlanta's diverse community.
Raijin
IoT (Internet of Things)
Prototyping
UI Design
Transforming a traditional soccer ball into Raijin, a hybrid that bridges physical and digital play for a global community.
ADID Kiosk Design
Interface Architecture
Design Systems
Accessibility
Comprehensive wayfinding system for diverse urban audiences through user research, design systems, and accessibility design.
Mayor's Grocery Store
Revitalizing the historic Olympia Building into a modern grocery hub for Atlanta's diverse community.
Cross-Disciplinary Team
UX/UI
Reserach Strategy
Cross-Disciplinary Team
UX/UI
Reserach Strategy
Cross-Disciplinary Team
UX/UI
Reserach Strategy
Raijin
Transforming a traditional soccer ball into Raijin, a hybrid that bridges physical and digital play for a global community.
IoT (Internet of Things)
Prototyping
UI Design
IoT (Internet of Things)
Prototyping
UI Design
IoT (Internet of Things)
Prototyping
UI Design
Porsche EV Experience
Architecting a research-validated Porsche EV ecosystem that honors the brand's driver-first DNA.
Leading 7 designers through EV cockpit experience design with user research and cross-functional collaboration.
Leading 7 designers through EV cockpit experience design with user research and cross-functional collaboration.
Research Strategy
UX Leadership
Cross-Functional
Research Strategy
UX Leadership
Cross-Functional
Research Strategy
UX Leadership
Cross-Functional
ADID Kiosk Design
A city-ready kiosk experience built for clarity, accessibility, and seamless navigation in downtown Atlanta.
Comprehensive wayfinding system for diverse urban audiences through user research, design systems, and accessibility design.
Comprehensive wayfinding system for diverse urban audiences through user research, design systems, and accessibility design.
Interface Architecture
Design Systems
Accessibility
Interface Architecture
Design Systems
Accessibility
Interface Architecture
Design Systems
Accessibility
Mayor's Grocery Store
Revitalizing the historic Olympia Building into a modern grocery hub for Atlanta's diverse community.
Cross-Disciplinary
UX/UI
Research Strategy
Cross-Disciplinary
UX/UI
Research Strategy
Cross-Disciplinary
UX/UI
Research Strategy
Raijin
Transforming a traditional soccer ball into Raijin, a hybrid that bridges physical and digital play for a global community.
IoT (Internet of Things)
Prototyping
UI Design
IoT (Internet of Things)
Prototyping
UI Design
IoT (Internet of Things)
Prototyping
UI Design
Porsche EV Experience
Leading 7 designers through EV cockpit experience design with user research and cross-functional collaboration.
Research Strategy
Cross-Functional
UX Leadership
Research Strategy
Cross-Functional
UX Leadership
Research Strategy
Cross-Functional
UX Leadership
ADID Kiosk Design
Comprehensive wayfinding system for diverse urban audiences through user research, design systems, and accessibility design.
Interface Architecture
Accessibility
Design Systems
Interface Architecture
Accessibility
Design Systems
Interface Architecture
Accessibility
Design Systems
About
Hi, I’m Rukhsar!
I'm drawn to making complex technology feel simple. When I see emerging tech like AI, I think about how the experience could be better.
My approach: deep user research, systematic solutions, and obsessing over details that make interactions natural. The best design systems come from understanding both human behavior and technical constraints.
Hi, I’m Rukhsar!
I'm drawn to making complex technology feel simple. When I see emerging tech like AI, I think about how the experience could be better.
My approach: deep user research, systematic solutions, and obsessing over details that make interactions natural. The best design systems come from understanding both human behavior and technical constraints.
Hi, I’m Rukhsar!
I'm drawn to making complex technology feel simple. When I see emerging tech like AI, I think about how the experience could be better.
My approach: deep user research, systematic solutions, and obsessing over details that make interactions natural. The best design systems come from understanding both human behavior and technical constraints.
Hi, I’m Rukhsar!
I'm drawn to making complex technology feel simple. When I see emerging tech like AI, I think about how the experience could be better.
My approach: deep user research, systematic solutions, and obsessing over details that make interactions natural. The best design systems come from understanding both human behavior and technical constraints.
This curiosity extends beyond my work—I find inspiration everywhere, from conversations with strangers to how cafes brand their matcha, or how street art tells stories. Travel has taught me that great design is universal, whether it's wayfinding in a Belgian subway or how a small Atlanta restaurant makes you feel instantly welcome.
This curiosity extends beyond my work—I find inspiration everywhere, from conversations with strangers to how cafes brand their matcha, or how street art tells stories. Travel has taught me that great design is universal, whether it's wayfinding in a Belgian subway or how a small Atlanta restaurant makes you feel instantly welcome.
This curiosity extends beyond my work—I find inspiration everywhere, from conversations with strangers to how cafes brand their matcha, or how street art tells stories. Travel has taught me that great design is universal, whether it's wayfinding in a Belgian subway or how a small Atlanta restaurant makes you feel instantly welcome.
This curiosity extends beyond my work—I find inspiration everywhere, from conversations with strangers to how cafes brand their matcha, or how street art tells stories. Travel has taught me that great design is universal, whether it's wayfinding in a Belgian subway or how a small Atlanta restaurant makes you feel instantly welcome.
I'm Rukhsar
A designer
turning complex innovations
into effortless experiences.
P.S. View on desktop for the complete case studies and interactive experience!